Friday, February 12, 2010

Book Review: The Halo Effect by Phil Rosenzweig

I listened to the book "The Halo Effect" by Phil Rosenzweig. My short review is that it's a bitter pill. It feels as if you're having a conversation with college professor that has all the data to prove what is wrong with all the business books you have read. This book carefully dispels all the myths that are present in many business books.

In view of the 94 business books that I am planning to read, this does not bode well. The information on this book is like a rain on my parade.

But since I already read the book, I will consider it its advice but try to remain unfazed. I learned important concepts such as "correlation doesn't mean causality". Another point mentioned in the book is that CEO's decisions are not entirely responsible for the performance of a company. Actually they may be 4% responsible, according to some research. As the author said, if you have that fact in mind, it should make it a challenge to read a book such as "From Good To Great", in which the main idea is to show how good executive decisions made a company successful. The author challenges this philosophy by stating that a company's decisions are a complete gamble. You're just trying your luck.

So, forget everything about "Judgment" or "The Art of the Start"?

I just think every business book is a world in itself, and it has useful information, but after reading The Halo Effect, I think I'm cured from giving my complete trust in any particular business book.

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